Over the last 90 days, the real estate market in Alwar, Rajasthan, has been bubbling with activity and speculation, particularly in the Naugaon area. This once overlooked region is witnessing a surge of interest, reminiscent of the early days of Gurgaon and Sohna's real estate boom. With substantial infrastructure developments and legal advantages, Naugaon is poised to attract significant investment and become a prominent player in the farmhouse community market.
The buzz in the Alwar real estate market centers around the potential of Naugaon emerging as the next coveted spot for farmhouse communities following the success of Gurgaon and Sohna. Developers are putting their stakes in the area, hoping to replicate the 100% appreciation seen in Deen Dayal plots in Gurgaon/Sohna, providing an enticing prospect for investors looking for high returns.
A noteworthy project has been launched by the Ram Ratan Group, a leading land aggregator in the area. They have introduced a legal farmhouse gated community in Naugaon, strategically located near the Delhi-Mumbai Expressway. With pricing starting at ₹1.85 crore, these units offer a cost-effective alternative to plots in Gurgaon/Sohna. The options include 2.5 BHK and 3.5 BHK farmhouses with luxurious amenities such as swimming pools, modular kitchens, multiple air conditioners, a clubhouse, adventure park, solar power backup, and more.
The rumor mill suggests that several developers, including Central Park, are eyeing Naugaon for launching multiple farmhouse projects. While specific pricing details remain speculative, these initiatives indicate a growing developer interest that might catalyze significant market changes.
In the past few years, Gurgaon and Sohna have seen their Deen Dayal plots appreciate by 100%, now valued between ₹1.25 to 2.5 crore. Naugaon, meanwhile, is characterized by relatively low land prices owing to Rajasthan's norms. However, expectations of substantial price increases await due to impending infrastructure advancements.
A new exit on the Delhi-Mumbai Expressway is in development near Naugaon, with land already acquired and work underway. This enhancement promises to cut travel time by 20 minutes, making the area more accessible and attractive. A six-acre Woodland Adventure Park is also in the planning stages, further adding to the area's allure.
One of Naugaon's standout features is the ease of the Change of Land Use (CLU) process. Unlike in Haryana and Delhi, Naugaon allows for entirely legal farmhouse developments without the constraint of a minimum one-acre requirement, easing the path for developers and investors alike.
The Ram Ratan Group continues to dominate the landscape in Naugaon, with a robust history of delivering over 1,800 farmhouses in the Delhi/NCR region. Their ongoing plans involve developing more than 1,000 acres in Naugaon, signaling significant continued growth and commitment to the area.
The post-COVID shift in buyer preferences towards gated farmhouse communities with rich amenities underlines a demand for luxury housing that also serves as a source of rental income. This trend aligns with the offerings in Naugaon, where farmhouses provide both holiday home allure and potential rental revenue.
Naugaon's market stands in enticing contrast to Gurgaon/Sohna—offering land prices that are 50–70% cheaper and a more straightforward legal process for land use change. These factors contribute to its growing appeal as a realistic alternative for investors seeking entry into the farmhouse market.
Experts anticipate that with enhanced expressway connectivity and burgeoning developer interest, Naugaon's farmhouse prices might double in the coming years. Additionally, its proximity to Delhi (approximately 1.5 hours away) and legal protections make it an attractive option for NRI investments.
Naugaon in Alwar, Rajasthan, is emerging as a burgeoning real estate hotspot with unique advantages that echo the qualities of early Gurgaon and Sohna. As the area's infrastructure develops and legal benefits remain in place, it stands as a promising opportunity for investors looking to capitalize on rising markets with strong growth potential. With attention from major developers and promising projects underway, Naugaon is firmly positioned as a standout contender in the real estate arena.
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